Layers of Lovely

SKOUT INTRODUCES TRIFLE – A NEW ONLINE SHOPPING
EXPERIENCE AND GLOBAL MARKETPLACE WITHIN THE
CHILDREN’S INDUSTRY
Queenstown, New Zealand – August 15, 2009 – Skout, the creators of Skout
Trade Fair, is expanding its “cooperation vs. competition” business model by creating a
consumer marketplace that brings together top designers from all corners of the
globe, Trifle.
Trifle is a shopping mecca where 60 handpicked designers within the children’s
industry will come together to showcase their collections -- it’s a virtual marketplace
unlike any other. One visit to Trifle and consumers are literally taken on a trip around
the globe – where, with one click, they can peruse an assortment of unique items for
kids – everything from gorgeous apparel to toys, eco friendly products for baby, and
more.
The group of designers is made up of high end, well established brands, niche
companies and artisans from New Zealand, Australia, U.S., UK, Japan and Canada.
“We have a philosophy of doing things a little differently. We believe in the power of
synergies, where collaboration triumphs over competition,” said Louise Donnelly-
Davey, creator of Trifle and founder of Skout Trade Fair. “Through Trifle, customers
can buy from different designers, from many parts of the world, in different
currencies, with one click.”

ABOUT SKOUT TRADE FAIR:
Skout Trade Fair is an industry marketplace that encourages cooperation over
competition. Through Skout, companies within the children’s industry share
information and resources, form partnerships and unearth synergies with the ultimate
goal of helping each other succeed, grow and prosper. Trifle is an extension of this
philosophy. It is an online shopping experience for the consumer like none other.
Customers can shop from a choice of over 60 hand picked designers – all in the one
place. For more information, please go to www.skouttradefair.com and
www.trifleshoppe.com.